Real Estate

Instagram Real Estate Beyond Likes – See why likes don’t matter for your real estate agency

Do you know how to have a good real estate Instagram? Without a doubt, this is one of the biggest concerns of brokers and real estate agents looking for a good position on the internet.

But often, knowledge about this tool can be quite polluted by other aspects that are not so important, such as likes.

Marking a good Instagram by the amount of likes in a photo or even by a large number of people following, is not the best thing to do.

You need, first of all, to have a marketing strategy that makes sense and that somehow Instagram is an important piece in the sales gear.

As complicated as this sounds, don’t worry.

In today’s article, you’ll understand exactly what to do so that you don’t have to focus exclusively on the number of likes or followers. But yes, in the return that people can generate in their real estate’s cash like smart city Lahore .

Keep reading to understand everything.

Instagram Imobiliário beyond likes – How to have a real estate Instagram to sell (and not just to have photo likes)

Instagram has become people’s darling social network. Today, people spend good hours of the day connected to their Instagram account. Either to pass the time or to learn something.

In other words, positioning your real estate agency on social networks is no longer a mere differential. It’s a way to get closer to people who have some interest in your products and services.

However, the big problem with all this is that the success or failure of an Instagram account is often marked by magic numbers, which actually don’t represent much: likes and followers.

Having millions of followers or thousands of likes on a photo can be an indication that people like that account. Only, are we going to combine? Likes don’t pay the end-of-the-month bills, do they?

That’s why you need to use social media (in this case Instagram) to sell.

And yes, it is possible to use Instagram to sell real estate or real estate services. And we’re going to teach you how to do this in a very practical way, so that you can get it off the ground today.

See the step by step:

  • Have a well-defined marketing strategy with clear objectives – What will Instagram’s role in this strategy be?
  • Design the profile and persona you want to reach on Instagram and talk to these people in a focused way;
  • Post valuable content on your real estate Instagram in a way that helps people with something (creates value);
  • Don’t be afraid to ask people for action – Use lots of CTAs to target audiences;
  • Exclude posting for posting just to be on people’s timelines;
  • Advertise on Instagram to reach more people with similar interests – And then remarket;

Before putting everything into practice, it is important that you understand the following: this is not a cake recipe. That is, you need to consider several extra ingredients, which are directly linked to your real estate, product or service itself.

So, to fully understand how to do this, follow each step explained from now on.

Have a well-defined marketing strategy with clear goals – What role will Instagram play in this strategy?

The first step for you to boost your real estate’s Instagram sales is to have a good digital marketing objective. Without taking this first step, it is impossible to do any work in a long-lasting, focused and results-generating way.

Without a marketing objective, the chances of us focusing on the wrong place are quite high – and with that, we resort to the number of likes and followers as a way to mark the work.

However, what you are going to do from today is totally different from that. Instagram will no longer be seen as just a social network. But yes, as a sales tool.

But for that, there needs to be a very clear plan to define what will be the true function of the social network in the middle of the plan. Because if this is not clear, the network will be just a place to deposit posts that will not be of much use.

Think of the social network as nothing more than a vehicle that will take your message to other people’s timelines. As is television, radio or the printed newspaper.

And, let’s face it: you’re not going to advertise anything on these common vehicles, are you? There will be some strategy work to place an ad in the right way.

Ideally, you look at social networking the same way. It’s a vehicle that has incredible potential to deliver messages to people that make sense of the marketing strategy itself.

But all this needs to be done without forgetting one detail: Instagram is also a social network. So, people aren’t there to see ads. But yes, to get along with other people.

Considering this simple criterion could change the game for your real estate agency. So, let’s understand how to maintain a social position, but with the objective of generating sales. Keep reading.

Also read:  Marketing Strategies for Real Estate – Step by Step

Design the profile and persona you want to reach on Instagram and talk to these people in a focused way

Once you have a well-focused and well-targeted digital marketing strategy , with clear and well-defined goals, it’s time to start designing the profile and persona of the people you want to be your real estate clients.

Here on the blog, we’ve already taught you how you can create personas in a simple and quick way:  How to create a persona for real estate?

Without creating a persona, you’re doing something most people who are on Instagram do: talk to everyone.

On the internet, we can’t talk to everyone. On the contrary! We must align as much as possible the profile of the people we want to be our customers, so that we can focus our energies on talking to them.

In this case, we recommend that you focus on the following: quality is much better than quantity. In other words, you don’t need to have a hundred thousand followers on Instagram to sell.

The number of people is not relevant. But yes, their quality. It’s much better to just talk to ten people and make a sale than to have to talk to a hundred people to make the same sale, isn’t it?

And this is quite possible once you design the ideal customer persona and profile.

And how does it work? It’s very simple: you’ll make a list of characteristics and specifics of the people you want to buy from you. See an example persona:

  • Name: João Augusto;
  • Age: 32 years old;
  • Education: Graduated in higher education and working in the area;
  • Family: Married with two children up to 5 years old;

This is a very, very simple example of how you can start making the ideal persona for your products and services.

From this information, you will make highly focused posts and advertisements, use a language that speaks the language of the persona, and thus begin to connect to generate sales in the medium and long term.

We recommend reading this article as well, to understand how to make sales in a smart way:  Funnel for real estate: everything you need to know

Post valuable content on your real estate Instagram in a way that helps people with something (creates value)

The third step to selling through a real estate Instagram is to post valuable content on the timeline or stories. That is, you cannot simply publish any content.

It is essential that this content is definitely good for the people who are following your real estate, so that you add value in their lives until a sale happens.

But what is valuable content?

Unlike a random post, a valuable content is one that will add something in the life of those who follow your real estate. It could be a tip, it could be a step by step, it could be a class on how to manage the finances to buy a property or whatever.

The most important thing is that the content has some practical meaning for your persona so that they remember your brand even after a long time.

To create great content on social media, we recommend reading our article on mental triggers:  10 Best Mental Triggers for Realtors .

Mental triggers are essential to build a close relationship with people, so that you say what they want to hear and when they need to hear it.

Once you generate value with the right words, people’s brains start to consider your brand or you (if you are self-employed) as an authority.

And when that happens, the chances of generating sales are multiplied, as the prospect enters a slightly more advanced stage of the sales funnel.

Don’t be afraid to ask people for action – Use lots of CTAs to target audiences

Have you ever heard of CTAs? This is an acronym that represents a call to action. That is, a Call to Action.

But what does this mean in practice? In short, you always need to call people to some action. When you call a person to take action, they feel much more encouraged to do something.

For example, if you post valuable content on your real estate Instagram, but you never show people what the next step is, they’re unlikely to buy anything from your real estate.

That is, for all the content you post, call people to see more, to subscribe to a list, to leave the contact, to download some free material or anything that makes sense for your strategy.

Attracting contacts is essential to build a relationship of trust in the medium and long term. And Instagram is a great tool to do that, so that you can bring people closer and closer to an eventual conversion.

Never fail to ask people for something!

Exclude posting for posting just to be on people’s timelines

This is a fundamental tip to make you have sales through Instagram: stop posting random content, with the idea that you need to post always.

As important as it is to post frequently, it is more important than that to post content that adds value to people’s lives.

Therefore, it is better for you to invest more time building good content and a powerful marketing strategy where content matters, than simply publishing for publishing.

Content without identity, without purpose and without a foundation based on the marketing objective, will only waste your time and money.

Here, even what we mentioned above is valid: quantity is not quality.

Focusing on quality will bring people who are following your real estate closer together. Because quality content adds value, helps people, makes people stop what they are doing to learn more, etc.

Advertise on Instagram to reach more people with similar interests – And then remarket

And finally, we can’t fail to mention the importance of Instagram ads to help drive sales. However, before making paid advertisements, it is very important to have your strategy well defined, to know exactly where to invest and how to invest.

With the right ads, you’ll only impact the people you target.

In addition, you can use remarketing to advertise only to people who have already interacted with an ad or with your real estate profile in some way.

Focusing on the long term can bring a lot of relevance, a lot of authority and, of course, a lot of sales to your real estate through Instagram.

Real Estate

“Planning Your OwnReal Estate Business?”

Follow these 8 Steps and you will win.

1.      Success is easy to obtain. The difficult thing is to deserve it.

Do you want to start your real estate business and want to guarantee success? Well, I have good news for you and other not so good news.

Let’s start with the not-so-good news with a shot straight to the center of the bullseye. To be successful in this sector you need good training, and you need money.

The good news is that, as a real estate agent like , you can earn more money per month than your bank manager and working from home. Some of my students, the most advanced, who have followed the 8 steps that I will indicate below to the letter, today they are earned a month, each month between $ 5,000 and $ 8,000 dollars. Some of them exceed that number 3-4 months a year.

Do you want to join the club? Well, do not think for a moment that making money in this sector is as easy as frying an egg, because you are going to be surprised, after having invested time, money and expectations.

A real estate business is built with intelligence, with your head; and not with the heart and with the feet, going from one place to another with a face of speed.

2.      Real Estate Business with example

Writing this article, I have remembered, one of my students, and his cousin who wanted to be a real estate agent and reality hit him so hard in the face that he has not yet recovered. His adventure deserves to be told.

It turns out that he woke up one day wanting to be a real estate agent. He had discovered, watching him and others like him, that having a real estate business was great. That it was going to be the solution to his work problems.

In his infinite wisdom, he bought a state- of-the-art Samsung Galaxy to take photos and videos, got an acquaintance to lend him a property, put it on Facebook, and sold it within 3 weeks.

He found out about this sale because his cousin came to him to help him with the paperwork. He couldn’t believe it! With a Samsung Galaxy, some WhatsApp, 1 single visit to the property and… Sold!

And how could he sell it on Facebook, so fast? -Asked.

By Facebook Groups. – He answered.

Investigating a little more, it seems that this individual, cousin of my student, belonged to a group on Facebook about tuned cars, he uploaded the video of the property to the group, wrote 4 bullshit and boom! someone sent him a WhatsApp, they saw the house and … I keep it.

No wonder he thought that selling real estate was blowing and making bottles.

But the story does not end here. With the $ 8,000, his cousin started his real estate business by renting a place, hiring a secretary, capturing several properties, joining an MLS, buying a CRM and spending a couple of thousand euros on real estate portals.

Seven months after creating his real estate business,his cousin is history. The 8,000-dollars disappeared, the website was never completely finished, the secretary did not charge the last 2 months … Anyway, now his cousin works in a supermarket taking home purchases. The same job I had before entering this sector, with more heart than head. Of course, it retains the latest generation Samsung Galaxy.

What is the moral of this short story / adventure? Well, the worst thing that can happen to a person who wants to start a real estate business is that the Virgin appears.

Therefore, so that what happened to his cousin does not happen to you, I am going to tell you, in a very summarized way, what are the 8 steps you must follow to guarantee a good future as a real estate agent.

“By the way, being successful in this sector is not limited to making money. It also means having your professional future assured; get satisfaction from a job well done; count on being recognized by others, being popular, being your own boss and being perceived as a professional”.

NOTE: Before you read the 8 steps, tell yourself that all these steps, with proper training, can be learned in less than 3 months and mastered in less than 6 months. So, cheer up and don’t get a stroke what you’re going to read. If many of my students have achieved it in 3 months, you can too.

Step # 1.

| Your Real Estate Business: Training.

You need training and good. You need access to quality, purely real estate training. The first thing is to learn to differentiate the good information from the bad or you will start your real estate business on the wrong foot.

Bad real estate training is what 70% of real estate academies teach. I say this with respect, without trying to imply that I am the best information provider. And I also say it a bit indignant because it annoys me, that obsolete, incomplete and useless training continues to be given. For example, stay away from any course that their program wants to teach you closing techniques. There are no closing techniques that work. Selling real estate is a process. What starts well, ends well.

Good real estate training, for the times, includes real estate telemarketing, real estate email marketing, real estate SEO, real estate content marketing, knowing how to create a real estate sales funnel, the new property acquisition process; real estate negotiation, (which is a bit particular); Facebook for real estate; know how to describe a property; real estate copywriting …

Are you feeling a bit overwhelmed by everything you need to learn? You don’t have to learn it in 3 months, but you are going to have to learn this and a bit more to be successful with your real estate business.

Now, if you’re only going to spend a few months in this sector then… buy yourself a Samsun Galaxy.

Step 2.-

| Your Real Estate Business: Know your Market.

You may have been born in your city and you know every corner like the back of your hand; But do you know your area from a real estate point of view? Do you know what are the threats and opportunities offered by the real estate market in your area? Do you know what your real competition is going to be? Do you know what market prices the properties have in your area?

Knowing your market is essential to move to step 3. Many real estate agents believe that they know their market well, until you ask them the number of inhabited houses in their area and they have no idea. Even less the number of premises and offices in your area.

Do you know the supply and demand market in your area? Do you know how many divorces there have been in your area in the last 2 years? That this last piece of information is not important for a real estate agent? Ask Rosa, who works in Alicante.

Rosa knows these figures and thanks to knowing it, she has been able to prepare a campaign for this group with which she obtains every month 1-2 property of people who are going to divorce or have divorced or are in the process of separation. With an email marketing campaign to all the lawyers in Alicante and with some ads on Facebook that are an example to follow.

Knowing the market where you are going to move is essential to establish a plan and establish acquisition and sales objectives.

Step 3.-

| Your Real Estate Business: Have a Plan.

You have to have a plan even to go to the bathroom. So clear. You have to prepare a personal plan for your real estate business. Plan, organize and schedule all your activities. Have a clear route hour and real objectives.

Planning is deciding what to do. To know what to do and for the effort to produce a positive result, you need to gather data to help you plan and make sound decisions.

Organizing is the intelligent application of the means and resources available according to the most appropriate method to achieve the proposed objectives. It is impossible to organize well if you have planned well.

Programming is deciding what to do and when to do it, allocating the necessary resources; the time between them.

When you organize you decide how to do what you have planned. When you program you decide what to do and when to do what you have decided how to do.

“It is clear that without proper planning there is no organization that is worth it and the programming you do will be of very little use to you. A scalable real estate business means making bigger profits every year, which does not necessarily mean selling more each year”.

Step # 4.-

| Your Real Estate Business: Your Online Presence.

Next you need to tell the world that you exist; that you are here, that you are professional; that you are different and that you don’t just sell real estate. You are an advisor, an achiever, a problem solver and you get people to improve their quality of life with your service.

To tell the world everything you are and can do for humanity, you need a quality real estate website, with a professional and simple approach at the same time. Where you show that you have a real estate business and also a business of helping others to get what they are looking for.

You need to have a presence on Facebook and YouTube. Let your potential clients see your face, hear your voice and hear what you can do for them.

You need to make yourself known to the bottom using SEO, your real estate blog, social media, email marketing, and even Facebook groups. Which brings us to the next step.

Step No. 5.-

| Your Real Estate Business: Online Marketing.

You’re in the real estate business, where you don’t sell products for precisely $ 2,000. Therefore, you need to master online “real estate” marketing well.

You may have studied Community Manager at Harvard; But as you don’t know your real estate market well, you know how property buyers tend to behave online, you have a losing battle before you start.

Learning real estate marketing online means, (and always remember this), investing a budget in online advertising to find out what works in your area, with what types of properties and in what circumstances.

You need money to learn online marketing by testing, not studying it in marketing manuals. Once you learn, you need money to earn more money. Those who think that real estate portals are the means that help you attract clients; you are going to get a not very pleasant surprise.

You need to master online “real estate” marketing.So, you need to learn fast, make the inevitable mistakes as soon as possible, pay for it, and move on. You will find a way to attract customers.

Step no.6.-

| Your Real Estate Business: Real Estate Acquisition.

Real estate acquisition is the most delicate and laborious part of a real estate agent. Capture well and you will sell well and fast.

There are so few real estate agents who professionally capture properties that current acquisition methods, which are flawed, are taken as the norm.

It is already assumed that the owner is going to behave in such and such a way; It is assumed that you have to capture everything that appears in the market, (this is not how the competition does); It is assumed that an agency must have recruiters and sellers; it is assumed … better not to continue.

You have to learn to capture at market price and exclusively and for this you have to learn to educate the owner, to get them to come to you, (yes, you read that correctly), to know how to inspect a property to know if it is profitable to sell it or not in those moments,

You need a roadmap, step by step that tells you how to approach recruitment. In our courses, for example, we have a well-defined 8-step recruitment strategy. It is not infallible, but almost.

In short, you must learn to capture exclusively and at market price by having the owners come to you and educate them.

Step 7.-

| Your Real Estate Business: Weekly Schedule.

Remember what I mentioned in point 3. Once you have planned and organized, you need to schedule your activities so as not to lose your bearings and stay motivated.

This means that you must work on a weekly schedule. You should know in advance, what are the tasks that you are going to develop that day. You need to leave space for the unforeseen, which should be few, and work based on what is priority and not based on what is urgent.

Real estate agents waste a lot of time moving papers from one place to another; going to visits with a speedy face or driving too long. Always with the mobile in hand; sent WhatsApp’s that are just a waste of time; visiting the internet without a fixed goal …

All of the above is stressful and obviously you cannot be productive that way. If you get out of bed and you are not clear about what you are going to do today, what are the objectives of today that you must fulfill during ALL your work time, you are not being productive, and you will not enjoy your work. Also, you will tend to work more hours than you owe.

Step No. 8.

| Your Real Estate Business: Have Empathy. 

To be a professional real estate agent you need to develop your empathy.

Empathy, also known as interpersonal intelligence, is the ability of one person to understand the emotional universe of another. Empathy is the hallmark of successful interpersonal relationships. And from successful sellers.

Empathy is the ability to really put yourself in the position of your customer and understand their frustration. Once we truly understand our customers’ frustration, fears, and grievances, we can begin the process of delivering a great experience for them.

Empathy is not necessarily a long process, sometimes it just takes a moment to really understand what our clients are experiencing. Sometimes it takes several minutes of empathetic listening combined with phrases like ” I understand why you feel that way.”, Or “I would also feel that way if I were in your situation.”

In order to maintain a relationship of trust with our clients, it is necessary to gradually create a good brand image, an image that manages to transmit values ​​to our clients in a way that builds a quality relationship.

The most important thing for a client is to detect that he is being listened to and the willingness of the real estate agent to help. Listening is the only way to find out what is happening to them and gather the necessary information to give our client a logical answer. The act of listening and our unequivocal disposition before the user to offer solutions, is in itself a process that requires empathy.

What do you think of these 8 steps? Complicated? Have blue world cityshown it harder than it really is? So, I do not think so.